Sending a New Year card out is a great way to remind people of your existence. It is not considered a lot of spam and also can be used to remind your contact of your services. We will look at how it is done, why etc.
This is a relatively cheap strategy, but it does require a lot of effort to get it right.
There are a number of services available to help you send an email. Let's go through the different options and scan for Pro's and Con's.
Some people send those cards simply through their work mail instead of a professional email service. This method has one advantage - the content will arrive in the inbox of the receivers, not in "Spam", or "Updates" or "Promotions" sections. However, it also has a bunch of drawbacks:
The right way is to use professional service. The most popular ones right now are: Mailchimp, Constant Contact, Active Campaign, Sendgrid and a bunch more. Every one of those has slightly different features. You can use a comparison site like this one to check them out feature by feature.
Mailchimp is the most popular one, with the most integrations for all kinds of platforms, so we will use this one for our example.
Who are you going to send it to? Essentially - everyone. It is best to send it to everyone you know including Friends, Family, Past/Current/Future Clients, and People you just know.
So essentially, you need to leverage all contacts from:
There are tools that can help you with that. Some of those are:
Each of those has some benefits and negatives. You can do some shopping around.
Since we will be working with an email campaign service, we need to import those email contacts and to do so, we need to export them. Make sure you know how to do that.
It is best if all contacts are grouped by type (eg Client, Family etc) so that you can then later easily regroup them in Mailchimp.
There are a few ways to go about the content of the card, so let's try to summarize them.
The most natural and unobtrusive content is a plain old "Happy New Year" in the best possible way without any strings attached. It shows a genuine care without much commercial interest. The only thing commercial interest is that you will be wishing the wish from the name of your company as a reminder you exist. The positive side is that it doesn't bring negative feelings. The negative side is that there are not so many upsides besides a logo or company name. If people haven't heard from you recently, they may not know what this company does or that it is yours, to begin with. Such a card would generally be something like:
Of course, you can break it up a little with:
It's a bit random, and you have to hit the right style for the right clientele.
At the other end of the spectrum is offer a specific product to those people and maybe at least at a discounted rate. This is a bit risky, as people that feel too much of a commercial interest will be looking for the Unsubscribe link, which is not a desirable outcome. On the other side, if someone does need that service and the offering are lucrative, a sale might occur. Obviously, that strategy is more of a short-term game. Generally, you want to stay away for such direct unwanted propositions. Examples would be something like:
Probably the best way to wish a holiday is with a memorable creative card. And that doesn't mean just a funny cat image.
The point is to engage your users to do or think something with not too much digital effort on your side.
Let's see a few examples:
Another great way of attacking your clients is to send something useful for them.
Your design should be outstanding. If you are a web design shop or digital agency, you should shine with great design and perfect execution. Here are a few guidelines:
You should track everything possible. At minimum:
Standart for the industry is:
our numbers were:
You know have a list of people neatly organized. You can: